Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
Well, the survey seems to reflect the commenters here – that women prefer women authors. That’s more a statement of taste, I think, than a claim of superiority. Women read more overall (I’m fairly sure that’s true), so they tend to drive who’s successful in the many genres they prefer – particularly romance and paranormal fantasy – and will largely favor women in those genres. Now if they read more hard science fiction, military fiction, horror, and thrillers, they might favor men. 🙂
I don’t base my book choices off of the author, but I have noticed that I seem to prefer female authors. Even with books everyone loves (like the Maze Runner,which I hated btw) I don’t seem to enjoy the writing style of men as much. This is not always the case. I loved the Faeries Wars series and The Looking Glass Wars series both of which are written by men.
I wasn’t a fan of Maze Runner either.
Huh. This was interesting! I do see male authors being more straight to the point, and I definitely read more from female writers, but some of my favorite authors (such as Rick Riordan) are males. ^_^
I think as females we do tend to read more female authors, but yay for great male authors on your favorites list.
Definitely more women writers on my shelves, but I have found some male authors I adore.
Terri M., the Director
Second Run Reviews
I know I tend to read more women, but there are more women writers in my genre of UF and PNR. I do have a few male authors that I have on my TBR to try. I just need more time on the day. 🙂
I tend to read more women authors as well. There is never enough hours in the day. Poor books get neglected.